Growth through smart planning

The one place all your marketing efforts hinge upon Lets do some vary rough numbers for us to illustrate the importance of having a ‘high converting’ website. Not just one that looks good, but one that will help you get ranked and will also motivate visitors to become bookings. A dental clinic might spend $2k […]

How to formulate your strategy Now that we have all the data we need to make smart and informed decisions, we start making our marketing strategy for the dental clinic/s. There are three main avenues that dentists currently market themselves online, SEO, Social Media and Google Adwords. This is for good reason as well as […]

How much you can afford to spend? Life time value is the average revenue a clinic stands to gain over the lifetime a patient will visit the clinic. Now much of a general dental clinics work will be a check up and clean and depending on the area, size, customer demographic etc of your clinic/s […]

Data, Data, Data for Dental marketing One word. Data. You can not have a good Dental marketing strategy without good solid data. Data is the single most important aspect of marketing, and since the digital revolution well over a decade ago, is readily available to us once we know where to look for it. Why […]

Dentists, understand your ideal customers As a dental clinic, when considering your dental marketing strategy we must understand that more often than not you are going to be interested in your immediate local area, because face it, very few individuals will travel 20 km to a general dentist that they have no previous history with. […]

  How do we attract new customers to our dental clinic? How can we market ourselves in a competitive dental environment? Questions we hear all too often from practice managers, principal dentists and clinic owners alike. Before answering or attempting to answer these questions let us define the scope of our reach. At BizGrow Digital, […]

    The 11 lessons I learnt: Effectively targeting your ideal customer Using Analytics to measure success Calculating Marketing viability to guarantee success Web design is best done by those that understand more than just design. Importance of Conversion Optimisation Pay Per Click marketing to generate immediate ROI Search Engine Optimisation + content = long […]

After putting our heads together, my BizGrow co-founder Josh and myself decided that the following are the most important lessons we have learnt throughout our careers in marketing and more specifically in digital media. Hopefully these provides insight for some who are trying to decide which way to go as these techniques have proven themselves in the […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]